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In contrast to a quantitative results chapter that presents numbers and statistics, a qualitative results chapter presents data primarily in the form of words. But this doesn’t mean that a qualitative study can’t have quantitative elements – you could, for example, present the number of times a theme or topic pops up in your data, depending on the analysis method(s) .

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3 Rules For Presenting Qualitative & Quantitative Data Know your audience. Use visuals such as charts, diagrams, and images whenever possible to make hard data more comprehensible. Provide a logical flow from quantitative to qualitative data so your audience can see how the numbers and interpretations are connected.